About Us

Built by Pet Owners.
Driven by Technology.

Pettable was founded by Adam Piper and Michela Biccari-Piper with one simple mission: to make finding, booking, and managing pet services effortless for both pet owners and pet businesses.

Built by pet owners

We understand real pet owner challenges.

Trusted and secure

Verified businesses, secure payments.

Adam and Michela with their dogs Nova and Pippa

Years of building technology products and teams

Dedicated founders with a shared mission

Our Story

As professionals who have spent the last eight years building technology products and teams, we have seen first-hand how great software can transform customer experiences.

Adam is a software engineer with a passion for building scalable, user-focused products, while Michela has spent her career leading technology talent and helping businesses build exceptional teams. Together, we have always believed that the best technology starts with understanding real people and solving genuine problems.

Why We Started

As owners of our two dogs, Nova and Pippa, we experienced the same frustrations that countless pet owners face every day.

Outdated booking systems
Hard to book and manage appointments.
Double-booked appointments
Wasted time and disappointed plans.
Fake or unreliable reviews
Difficult to know who to trust.
Endless searching
Too many websites, not enough results.

We kept asking ourselves:

Why isn't there one place that does all of this well?

So We Set Out to Build It

We spent months researching the pet care industry, speaking with pet owners and businesses, identifying common pain points, and understanding what both sides truly needed.

The result is Pettable; a modern, centralized marketplace designed to connect trusted pet businesses with pet owners through a seamless digital experience.

For Pet Owners

Whether you are looking for a groomer, trainer, walker, sitter, daycare, or other pet services, Pettable makes discovering, booking, paying, and managing appointments simple.

For Pet Businesses

Powerful tools to reduce administrative work, prevent scheduling conflicts, improve customer communication, and help businesses grow with confidence.

Our Vision

We are building a trusted community where pet owners can confidently discover quality services and where businesses have the technology they deserve to thrive.